4 billion 600 million years

Popular science publications often publish information about the time when rocks and living organisms first appeared on our planet. However, it is very difficult to compare data coming from different sources. And for a person living on the Earth for an average of 72 years it’s almost impossible to perceive the giant intervals spanning millions of years. That’s why we at the studio designed a poster with a geochronological scale that helps to easily navigate through history.

Taxa divergence period

The inforgraphic created in the studio clearly demonstrates the development of living organisms throughout Earth’s history. One millimeter on the chronological scale is equal to two million years.

The poster helps an ordinary person unfamiliar with geochronology and stratigraphy realize the scale of evolutionary changes and feel part of the global processes.