• Graphic design
  • Activ
  • Commercial   Print ad  

    “Fine Gesture” campaign print ad

    Problem. Teach the subscribers let other people pay for their calls.

    Activ offers a new service. Now the person you are calling can pay for your call, if he or she doesn’t mind, of course.

    We thought up the name, the slogan, wrote scripts for TV and commercials and created all sorts of models—from billboards to ATM advertising screens.


    Fine gesture in billboard size

    Ad slick

    Release date: February 06 2008

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    editors
    Kristina Varaksina
    Tatyana Devaeva
    designer
    Vladimir Shipilov
    photographer
    Mark Kozhura
    flash technologists
    Anton Sidorenko
    technologist
    Ignat Shametko
    managers
    Evgenia Mironova
    Anna Aranovskaya

    Art. Lebedev Studio would like to thank Elena Karishman for her contribution to the project



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