The making of the Agent.ru visual identity

Seeking inspiration in the most notable tourist fetish: vintage travel stickers.

Making first sketches of different countries’ symbols.

Creating a bright custom color palette.

Applying the colors to business documents and choosing the approach.

A set of typefaces we’re going to need.

Developing the idea with stickers. Drawing elements, changing their arrangement, getting closer to creating a corporate pattern.

First approach to the sign.

At the same time thinking how to decorate stationary.

Getting and instantly abandoning the idea to change the set of icons. Deciding to add volume to the original icons.

Continuing to work on the sign and documentation.

Getting a suggestion to add one more element to the design. Combining different variants and evaluating the result.

Deciding to turn to a new approach and design something bright and eye-catching. Making the graphics more sophisticated.

Now it’s too messy. Deciding to go back to the elegant simplicity.