Task:
to develop a logo for a hair coloring technique.
Airtouch is a method of hair coloring using a hairdryer developed by Russian hairdresser and colorist Vladimir Sarbashev. The technique allows to achieve deeper colors and preserve hair during complex chemical coloring.
The logo designed at the studio provides a visual representation of the method: the bar of the letter A looks like hair blown by a hairdryer.
The letter itself stands confidently, even with some arrogance, as if proud of the technique it represents.
The logo is placed on business cards, documents, certificates and hairdressing equipment.
