The making of the Ak Bars bank advertising campaign

Overview• Process

Starting to gather ideas.

Creating a presentation with promising designs.

The client chooses the Green Stripe concept.

Developing the idea. Working on the scenario for the video.

Creating an animated prototype of the card.

Working on the design of printed materials.

The art director asks to forget about the card and think about the objects and cashback, similar to the last sketch.

The art director approves the design with the sea and the workplace. Finalizing the version with objects.

Art director: OK, let’s show it to the client.

The client doesn’t like the girl on the swim ring. Replacing her.

Too noisy. Trying to tone it down: getting rid of extra details, thinking about lighting. Rotating the card to face the girl.

The client doesn’t like the design with the garden. Going back to the girl in the sea. The photographer takes photos of the model, the modeler renders the environment. Putting everything together.

Starting to typeset the booklet. Getting a rough sketch from the designer and the text from the client. The booklet should match the general style of advertising products.

Taking photos of the cake before eating it. Taking photos of the coffee before using it to wash down the cake, then proceeding to render the card.

Marrying the text with the pictures. Toning down the small print but making it as readable and noticeable as possible, as per the client’s request. 30 exports later getting the result that has everyone satisfied :)

Moving on to the video production stage. The director suggests his creative vision. Discarding the white background. Giving each scene its own background to better reveal the plot.

The approach is approved. Filming.

Editing, toning, recording sound. Done!