Making of the second version of Alpari corporate identity

Receiving the task from the client: to change the direction of the logo and to add the feeling of an upward trend in the charts.

The first approach.

Art-director: The cursor looks nice.

Presenting to the client.

The client likes the cursor, but would like to use it in ads instead of the logo.

Trying other ideas.

The client would like to change as little as possible. Making the lines of the logo and of the font bolder, and the colors — brighter.

Compiling the brandbook.