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The making of the Defender of the Motherland Day poster (2015)

Overview   Process   Hi Res  

Let’s think for a minute about attributes of persistent, eternal manliness. A real man must always have two things at hand: a nail and a light bulb. They would also make a good present for those who don’t have them. In a box with a ribbon, of course.

23 february 2015 process 01

Art director: Something like that.

Or developing the same idea: a nail and a light bulb in Doom; a nail and a light bulb in danger; hammer a light bulb, screw in a nail.

23 february 2015 process 02
23 february 2015 process 03
23 february 2015 process 04

Art director: It’s better in Doom.

Giving to the manliness experts. Finding the game, playing, reading the background story, taking screenshots of various details.

23 february 2015 process 05

Developing the manliness idea. The art director asks not to change the original images.

23 february 2015 process 06

Coming up with a text based on the style of the game’s logo.

23 february 2015 process 07

Thinking about the character and deciding to go with an older Flynn Taggart who is now retired.

23 february 2015 process 08

Thinking of the best way to use the status bar, adding meaning to details.

23 february 2015 process 09

Choosing one of the meanest enemies.

23 february 2015 process 10

Adding sock bonuses.

23 february 2015 process 11

Order a design...