The making of the Defender of the Motherland Day poster (2017)

Overview• Process

For many years, this day has been balancing between a civilian holiday of all men and a celebration of professional military. This time we decide to celebrate everyone who has a ripped six-pack. And those who in their pursuit of masculinity are ready to do anything.

Art director: Then, make it more of a beer belly :-)

Or skinny. Average, overall. Maybe, the letters on the cubes should say something?

Art director:

c u
b e
s !

Or we could use the image of Saint George. Like have him share a drink with his horse.

a man with his horse walk a field
and the horse suddenly says
don’t sign a song about this
let it be our secret for days

Art director: Probably not.