New Year   Valentine’s Day   International Women’s Day   Halloween   Christmas   More holidays  

2012   2013   2014   2015   2016   2017   2018   2019   2020   2021   2022  

The making of the International Women’s Day poster (2013)

Overview   Process   Hi Res  

Designer: It’s time to tell girls something sweet. For example, “Darling, you are a goddess.”

als 8 march 2013 process 01

Art director: Not cool.

Designer: Then this way.

als 8 march 2013 process 02

Art director: That’s better. Maybe join the eyes into the infinity sign?

Designer: Isn’t the third eye enough? It just needs an eyebrow.

Art director: Well, OK.


Buying a cucumber, starting to draw. Maybe just draw Ryan Gosling?

als 8 march 2013 process 03

Nope, doesn’t look like him.

The black-and-white version looks ticky-tacky. Trying delicate spring pastel shades.

als 8 march 2013 process 04
als 8 march 2013 process 05

Art director: Let’s go with the one with the shoulders, but without a flower, or there’s no room for the logo.

Designer: Damn!


Redrawing the girl a couple of times. Deciding that we need more beauty. Getting rid of the hair rollers—it’s not the time to make fun of girls.

als 8 march 2013 process 06

Art director: Could be.

Typesetting.


Order a design...