The making of the Victory Day poster (2016)

Overview• Process

The art director rejects the gramophone playing a black and orange record and asks for a poster that would not offend Ukrainian audience.

We find an idea with a loudspeaker.

The art director approves the loudspeaker, kills the lilies and asks to find an image or words that would imply victory. The following five hundred attempts ultimately lead to a pigeon sitting on the loudspeaker.

Sending the sketch to the illustrator.

Getting a poster back.