The making of the Victory Day poster (2017)

Overview• Process

Searching for a human image of the victory. Not the war, but the return. Soldiers who don’t fight but who celebrate, embrace their children and wives. Toy soldiers?

Art director: Nice idea.

Finding a photo and giving to a technical designer.

Art director: No, no adults kissing children.

Finding another photo.

Art director: What’s with his face? Also, the bouquet outweighs the girl. Where is the side mold seam? And what’s going on with their shoes?

Going to the industrial design department for help with the location of seams.

The art director asks to make the soldier’s face less silly and give him a gun.

Done. Typesetting and printing.