The making of the poster about breakfasts at studio cafés

Overview   Process   Hi Res  

Stacks of ideas.

breakfast poster process 01

Art director: I’ll have number four.

breakfast poster process 02

Sending it to the illustrator.

breakfast poster process 03

Designer: There are more forks than food here. It has to look tastier.

Illustrator: How about now?

breakfast poster process 04

We need to add text. Asking the type designer to help.

breakfast poster process 05

Art director: OK.

Fixing small flaws in letters to make them easier to read.

breakfast poster process 06

It’s now the typesetter’s turn. The headings are moved, the lines are scattered around plates and dishes.

Done.


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