The making of the Poster for the World Car-Free Day

Any days whose celebration is based on a pretentious call to renounce using something on one random day are defective members of the large holiday family. Just as easily, they could have celebrated a Pyramid-Free Day in Ancient Egypt or a No Daggers, Poison and Choking Day in Medieval Italy. A day without a car is the same kind of crap, especially compared with a positive and understandable Bike to Work Day widely celebrated in the US and Canada every spring.

But we can use it as a reason to move our ass and walk around the city on foot.

Art director: Let’s write number 11 on the bus. Otherwise OK.

Designer: I don’t get it.

Art director: It’s a Moscow joke from when my grandfather was young:
—How do you get to school?
—I take Route 11.
Meaning, on foot.

Designer: Here’s an age test.

Art director: Nice, but not about this poster.

Designer: Only oldfags will appreciate this.

All right, so where should we put it? Right on the bus?

Art director: Sure, as an Easter egg for those who know.

Drawing, approving, typesetting and printing.