The making of the International Day of Happiness poster

Overview• Process

March 20 is the International Day of Happiness. That’s just too good to miss. The art director agrees. Producing ideas. Searching for a Russian expression that would convey joy best. There aren’t too many too choose from. Wah. Aaaa. Yeaah. Hooray.

Tra-la-la. Eprst. Yo-moyo. Yiii. Weee?

The art director approves the Weee and asks to search for a better suiting image.

A reply comes back.

Moving on.

Finally, deciding to go with a pig that is happy as a pig.

Weee!