The making of the International Catalogus 2016

Overview• Process

Creating a template.

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Distributing products over pages, making a flatplan.

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Typesetting.

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Looks neat but boring. We need to make it more fun, add some rhythm to it. Allotting room for half titles.

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Trying to use photographs of the studio.

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It’s got rhythm now but still looks plain.

Looking for a solution for half titles.

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And for the table of contents.

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Mentioning the fact that customers can assemble their own series of matching products and choose a pattern for their design.

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Art director: Still not good enough. The bucket is hardly a metaphor for a variety of patterns. We also need to emphasize that there’s a whole lot of such series.

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Art director: The item set reads like Russian СП. We need to change this, otherwise it’s OK.

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Deciding to abandon the idea with two-page openings, this will make the catalog more comfortable to view on electronic devices. Developing the half titles.

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Putting together the cover.

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Showing to the art director side by side with the Russian version.

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Art director: How about a white background?

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Looks good, but the items on the cover are hardly exciting. The cover doesn’t make you want to open the catalog.

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Assembling everything together.

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Showing to the artistic director.

Making changes: rearranging the structure, retypesetting some of the pages.

Sending to the editor.

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Finalizing.