The making of the Inventors’ and Innovators’ Day poster

Thanks to inventors and innovators, we have electricity, elastic bands in our underwear, canned fish and iPhones. They are true heroes, though few of them are widely known.

Art director: Give me more.

Playing with the idea that even the brightest minds have dark moments. Or the fact that all inventions are equal to people, from household ionizer to steam engine.

Art director: Not bad, but we can be more subtle. After all, it’s our first poster for this holiday.

So maybe like this? Or leave Nikola alone?

Art director: Yeah, he’s not as popular here as he is in the West. We have Kulibin instead.

Well... Then we choose the West. But we need a new symbol. A symbol of a successful, important, easily understandable innovation. Better not a perpetual engine, though. Ha, a bicycle!

Art director: Maybe.

Searching for the style. One and two.

Art director: The first one is OK Typesetting it.