The making of the Studio’s booth for NY NOW Fair 2014

Designer: I think our booth should contain information about us.

The art director picks the last variant.

It would also be cool to make a balloon that would float above the booths.

Decorating the booth.

Replacing pictures with text, making it spiral.

Combining pictures and text.

Deciding to replace products’ names with words associated with Art. Lebedev Studio and design.

Boring choice of words. It should be a mix of the Studio’s name and words like “design”, “Moscow”, “Russia” and so on.

The Studio’s New Year party is in full swing.

Art director: That’s better. But the words shouldn’t be repeated. Coffee and navigation are definitely not our strongest points in New York.

And what are these large devs on the left and right?

00:00. The Studio goes on holiday, and the designer goes on vacation.

The holidays are over, and another designer picks up the torch to make small corrections.

The first designer returns from vacation and finds out that the size and design of the booth have changed.