The making of the Christmas decoration for Art. Lebedev Studio cafés and stores

We need to decorate cafés’ and stores’ windows in the Christmas spirit. Recalling what we did last year.

Studying various creatively decorated windows.

The illustrator draws a winter landscape with bears, foxes and Christmas ornaments.

Art director: Doesn’t look like a shop window. A shop window should be like a theater stage.

Trying different ornaments.

Giant snowflakes.

Art director That’s sad. The illustrator realizes that “sad” actually means “crap” and falls into despair.

Studying different shop windows. Drawing ornamented animals.

That’s not the Studio’s style. Hitting the dead end.

Art director sends the illustrator to the café to “feel the space”.

She comes back with three ideas: studio products lying under the trees made from pompoms; large Christmas balls with our products inside, and, as a crazy alternative, ladybugs carrying Christmas presents.

Art director (about Christmas balls): Awesome.

Hurray! Picking products suitable for that sort of stylization, rounding off angles, getting rid of unnecessary details, adding volume where needed.

We need to decorate all cafes and stores. Deciding to make balls from wood and oracal. Laying out oracal balls, arranging them by color, cutting them out. Sending the rest of the balls to the workshop.

Designing a detailed hanging scheme for each café and store.

Deciding to hang the wooden balls on ropes. Urgently searching for 40 meters of 14 mm rope. In order to make a beautiful lashing finding instructions for making macramé knots. Getting wooden balls from the workshop and setting off to decorate windows.

Designing an arrow pointing to the store in the basement.