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The making of the People’s Unity Day poster (2015)

• Process

Finding a suitable image that would reflect the unity of the nation’s interests, tastes and values.

Art director: Wonderful.

Фотографируем трусы и отдаем техдизу.Taking a picture of the boxers and sending to the technical designer.

Art director: It looks like they all titled their heads down in sadness.

Designer: Crop it slightly, add more boxers to the background, condense the beige color in the back into a dark fog as if there was a storm of boxers coming.

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