The making of the Russia Day poster (2017)

Overview• Process

This time we want to get started on the poster earlier than usual, a couple of weeks ahead. But what’s the point? Every day, the tired brain produces the same boring metaphors: vodka, bears, balalaika. Finally coming to realize there’s no escaping the inevitable and deciding to go with the most hardcore idea.

The art director approves. Going all out and drawing.

The art director approves. Realizing we’ve been thinking in RGB color space and conversion to CMYK will make the colors less acid. Spending some time to fine-tune the colors and make them more toxic.

There we go! Ready for printing.