The making of the Tzentr Vnimaniya store design

Getting the dimensions.

Coming up with several ideas.

The art director picks one. Starting to draw the logo.

Working on the lines, trying vectoring and watercoloring, comparing.

Creating a pattern; the type designer makes letters.

The art director doesn’t like the typeface, asks to draw it more carefully and add more decorative elements.

Drawing the letters in water colors, putting all elements together.