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Applemoon corporate identity

Problem: Design a logo for a youth fashion clothing brand featuring an apple and the Moon, and create a bunch of fun stuff

Applemoon is a new inexpensive clothing brand for young people who choose slightly extravagant style. The logo uses both applish and moonish features in a discreet manner, with no unnecessary details.




The logo is perfect for its two main purposes—it makes a nice banner and looks great as a clothing label, tag, or printed design


This apple ’n’ moon design mix can be easily incorporated into an incredible variety of souvenir products, gifts, store decor items, and other random fun stuff. There are countless ways to develop the moon phases idea and to amuse customers.


Wall-mounted clock



CD apple



Discount card


Release date: September 03 2008

Cast:

artistic director
art director
designers
technical designer
type designer
imposer
technologist
editor
manager

In-store sign


In-wall light switches



Sleeping mask



Decor painting (smart joke)

Smily plastic bags





Paper bags seem happy, too



Clothes and underwear hangers



Condom package



Moona Lisa

Juice glass



New version of the popular day-of-the-week panties



Plate to put on the checkout counter



Fruit sticker



Bathing of the Dappled Red Horse

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