ATR TV channel corporate identity

Overview   Process   Real life  

Task: to design a TV channel corporate identity.

ATR is the first commercial TV channel from Crimea designed for the native population—the Crimean Tatars.

The logo employs tau-symbol as a nod to tamga—a traditional clan emblem used by Bakhchisaray Khans

Release date: September 01 2011

Cast:

art director
Artemy Lebedev
designer
Vladimir Pavlenko
type designer
Nikita Kanarev
typesetter
Iskander Mukhamadeev
Andrey Ushnurtsev
editors
Katerina Andreeva
Aleksandr Nosikov
project managers
Anastasia Olkhovskaya
Polina Kamenshchikova
Corporate letterhead and promo goodies
Corporate style guide: colors
Corporate style guide: logo family
Corporate style guide: typefaces
Enjoy the show from the first row!






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