Belaya Vorona school logo

Overview   Process  

Task: to supplement a logo with text.

Belaya Vorona is one of the schools opened by Baby Club in Samara for children 6 to 10 years old. Here they can learn unusual subjects such as acting and chess, participate in workshops with interesting people and learn how to be different. A text portion for the existing logo of the school was created at the studio.



All letters have unique features

All characters use different shapes of serifs, some of them are capitals, some lower case, but most unusual is the letter е with a rounded stroke instead of a straight one. It is the black sheep of the composition.

Release date: August 13 2015

Cast:

artistic director
Artemy Lebedev
art director
Ludwig Bistronovsky
type designer
Ksenia Erulevich
project manager
Raisa Primakova
The text looks great with the logo and the slogan


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