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Baby Club corporate identity

Overview   Process   In actual life  

Baby Club corporate identity guidelines (PDF, in Russian, 18 MB)

Problem: Expand the logo design to develop corporate identity.

Squirrel, sheep, choc ice pop and other parts of Baby Club’s logo have set out to inhabit corporate reality.

Template for pull-tab flyers designed like the Б squirrel


Flying saucer, alien, can and their logo-mates are all found in the design guidelines.

Guidelines cover with the У ‘student driver’ sign


Turn over the envelope to meet the И alien’s silent gaze

Release date: September 14 2009

Cast:

art director
Ludwig Bistronovsky
privy councilors
Ilya Mikhaylov
Natalya Antsiferova
designer & imposer
Kostya Dolzhenko
editor
Katerina Andreeva
manager
Aleksey Luri

Baby Club teacher can be easily identified among the class by adult height and a special T-shirt.

The actual tee

Baby Club bag is handy—you can carry a large jar of something, for example

Baby Club brandbook includes guidelines for designing class doors, signs and windows.

Kids’ classroom





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