Bakinski corporate identity

Bakinski
corporate identity

• OverviewProcess
Task:
to create a name and a corporate identity for an agricultural company.

Bakinski is a brand of Sator, a company that grows fruit and vegetables in high tech greenhouses near Baku, capital of Azerbaijan. An attractive name and a bright corporate identity were created for the company at the studio.

The logo combines traditional oriental ornaments and the new product label that traditionally attracts customers.

Horizontal version of the logo

Supplementary version of the logo with fruit and vegetable icons was created for use in the design of various elements of the corporate identity.

Shopping bag

A memorable corporate identity was created based on the logo and beautiful photographs of company’s produce. Rules for the use of the logo, colors, typefaces and patterns are assembled in a style guide.

Opening on the pattern

Branded vehicle appearance

Work tools

City advertising

artistic director

  • Artemy Lebedev

art director

  • Ludwig Bistronovsky

designer

  • Evgeny Zorin

type designer

  • Ksenia Erulevich

photographer

  • Evgenia Filatova

chief typesetter

  • Iskander Mukhamadeev

typesetter

  • Igor Gorelyshev

copywriter

  • Tatyana Devaeva

editor

  • Katerina Andreeva

project manager

  • Svetlana Kost