• Graphic design
  • Logo and corporate identity for Avangard Ukrainian basketball club

    Overview   Process  

    Task: to develop a corporate identity for a basketball club.

    Avangard Kyiv has been playing in Ukrainian Major League since October 2013. At the core of the club are accomplished professionals who previously won various titles playing for other clubs. Today the team is aiming to achieve top positions in the national championship. A logo and a corporate identity for the club were created at the studio.

    Speed and determination

    Apart from the main logo, two more versions were created for use on media of different sizes.

    Freedom of choice

    The corporate identity guide book includes rules on using the elements and provides advice on producing club paraphernalia.

    Release date: February 04 2014

    Cast:

    art director
    Artemy Lebedev
    secret adviser
    Š•rken Kagarov
    designers
    Vladimir Strashkov
    Oleg Krasun
    Viktor Vatamanyuk
    type designer
    Taisiya Lushenko
    editor
    Aleksandr Nosikov
    project managers
    Aleksandr Solonko
    Gleb Petrov
    The studio wishes to thank Max Sergeev for his help with the project
    Opening on the general idea and common principles
    The logo
    Opening on club jersey design
    Opening with patterns
    Souvenirs and accessories
    Corporate paraphernalia
    — For the victory!


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