Logo and corporate identity for Avangard Ukrainian basketball club

Overview   Process  

Task: to develop a corporate identity for a basketball club.

Avangard Kyiv has been playing in Ukrainian Major League since October 2013. At the core of the club are accomplished professionals who previously won various titles playing for other clubs. Today the team is aiming to achieve top positions in the national championship. A logo and a corporate identity for the club were created at the studio.

Speed and determination

Apart from the main logo, two more versions were created for use on media of different sizes.

Freedom of choice

The corporate identity guide book includes rules on using the elements and provides advice on producing club paraphernalia.

Release date: February 04 2014


art director
Artemy Lebedev
secret adviser
Еrken Kagarov
Vladimir Strashkov
Oleg Krasun
Viktor Vatamanyuk
type designer
Taisiya Lushenko
Aleksandr Nosikov
project managers
Aleksandr Solonko
Gleb Petrov
The studio wishes to thank Max Sergeev for his help with the project
Opening on the general idea and common principles
The logo
Opening on club jersey design
Opening with patterns
Souvenirs and accessories
Corporate paraphernalia
— For the victory!

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