Boft photo printing machine

Overview
Task: to develop a beautiful machine for printing photos from social networks and smartphones.

There are a lot of photos in social networks of various degrees of beauty: someone is eating exquisite herring, someone else has a silly cat, children are watching a cartoon with dragons, a fat hippo sits in the zoo.

Boft machines help print out photos from smartphones.



The machine is attractive and conspicuous yet simple and restrained. To make it look even more bold, it was elevated off ground on four legs.

The machine requires no advertising, it itself is a dream come true. The pleasant colors are a treat for eyes and Instagram accounts.

art director

  • Artemy Lebedev

designer

  • Anton Zhukov

visualizer

  • Dmitry Cherednikov

project manager

  • Denis Zhelezny
Made in 62 days