Logo   Visual identity   Grand opening campaign   Website  

The making of the Bolshoi visual identity

Overview   Process  

Starting with three-month schedule design.

And a program layout.

Charting master template for a weekly schedule. Considering several ways of using it.

Color-coding bills by the stage upon which a performance will appear.

Adding logo with Muses.

Backing up from the dead end of color differentiation in favor of keeping the theater representation as a whole. The stage gets marked directly in front of the production title, and each performance is separated by a bold line for extra clean look and legibility. Experimenting with methods of highlighting the shown week of the month.

First rehearsals of a theater bill.

Developing it further.

Drawing pattern.

Designing a coat check.



© 1995–2018 Art. Lebedev Studio