Logo   Visual identity   Grand opening campaign   Website  

The Bolshoi Theater logo

Overview   Process  

Task: to design a new logo while keeping the backbone elements intact

The State Academic Bolshoi Theater of Russia—the country’s premier venue—is one of the most recognizable symbols of Russia. It’s known worldwide for being a major music and culture centre, true to the nation’s rich opera and dance traditions. The newly restored historical stage was re-opened in October of 2011. The update went far beyond the walls, bringing a need for the logo being remodeled as well, while keeping its core elements: the general shape and the image of the theater’s facade. The job called for extra care with the original materials as the Bolshoi logo is among Russia’s four most recognized logos. The modernization was an absolute success even with all the restrictions.

Basic logo features all the must-haves with the historical stage building in the center. This facade is intimately familiar to all Russians, being featured on a hundred-ruble bill

Release date: October 13 2011

Cast:

artistic director
Artemy Lebedev
art director
Ludwig Bistronovsky
secret advisor
Ilya Mikhaylov
designer
Evgeny Zorin
illustrators
Marina Novikova
Yana Moskalyuk
type designers
Elena Novoselova
Taisiya Lushenko
project managers
Kristina Sinitsa
Andrey Dyakov
Formal versions
The grand version of the logo has it all, Muses included

Upon the re-opening of the Bolshoi historical stage, the theater will present a number of unique projects, including visiting performances from the likes of Teatro alla Scala, Covent Garden, Vienna Opera, and Opéra de Paris. These special events have logos of their own.

Welcoming international guests

The logo allows for a full-color background.

Modern-looking classic

A special set of logos is prepared for small applications.

A version with simplified graphics and less contrast in text

Though, it looks great even when blown up all the way.




 



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