Borshchi logo

Overview
Task: to design a logo for a fast food company offering soups and porridges.

Rassolnik, cabbage soup, solyanka, borscht, chowder and broth—soups have richness and power (and a million flavors). Soups are needed like a best friend. Useful as peace. Okroshka will cool you down in the heat, fish soup will save you in the winter. Soups are pure imagination. Soups are a joy for the soul.

Borshchi sells soups in cups.




art director

  • Artemy Lebedev

designer

  • Aleksandr Strelkov

project manager

  • Denis Zhelezny
Made in 19 days