Cover design for It Can’t Be by Alexey Ivanov

The author of the book explains how to make the client read an ad for two hours, how Coca Cola and Pepsi earn millions in their war against each other, what is the secret of a sewage flusher who suddenly became world famous, how fish scales are related to the sales of roofing materials, how to get a constant influx of clients from the competitors and other unbelievable and unusual cases in advertising, business and life.

The cover