Cover design for Confessions of the Pricing Man: How Price Affects Everything by Hermann Simon

• OverviewProcess
Task:
to create a cover for an authoritative edition on price formation.

The book of the world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives is a collection of wise advice and sensible principles of price formation applicable to any commercial activity.

The cover

Over forty years in business, Hermann Simon has helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.

art director

  • Artemy Lebedev

illustrator

  • Asya Lisina

chief typesetter

  • Iskander Mukhamadeev

typesetter

  • Yaroslav Bondarenko

project manager

  • Olga Kallaur