Each Castorama store creates 160 direct jobs and 300 more support jobs. To speak about all these positions, benefits of working at the company as well as education and development of employees, the client needs a separate website.
Receiving documentation from the client.
Looking at other HR websites. In most cases, employee comments boil down to personal success stories which give almost no information about the real work.
Coming up with the structure of the future portal.
Moving on to the concept. Usually, changing jobs means a lot of stress for the job seeker. It would be nice to have someone working at the company who could answer all questions about real responsibilities and difficulties, the management and salary. Deciding that the website should become such a friend and provide all information about the internal workings of the company.
Sketching the first screen where employees talk about why they like to work at Castorama as cashiers, sales assistants, managers, etc.—right now and not after a promotion or seven years later.
Suggesting another design.
Art director: OK.
Continuing. Typesetting the main page which concisely presents the most important information about the portal’s pages.
Getting the client’s approval and continuing to work on other pages.
Openings is one of the most important sections. Deciding that description of each position will be accompanied by a brief and truthful explanation of what the candidate will find at their new workplace. It is important to do that in an exciting way and when possible explain which skills the person will develop by doing this job.
Usually, a detailed job description looks like a dry list of candidate requirements. Deciding to assemble a collage of items for each position that would represent the activity and make the job appear less foreign.
Making sure not to use such items as cash machines, scanners, etc. Only the pleasant attributes of work that people will care about.
Castorama has a variety of departments which require people of specific skills. Deciding to introduce icons for each department to group them in the list of current openings.
Icons for HR, Merchandising, For Students and Finances sections appear to be unclear.
Suggesting other designs.
HR is still no good. Trying again.
The handshake works. Checking everything in real-life sizes and moving on.
Finishing the remaining pages. Adding comments and opinions of real employees on each page: what they think about their responsibilities, what is their typical workday, what they took out of their internship and how they see the company as a whole.
The website will feature a lot of photographs of real employees and the work process, which will require a massive photo shoot. Preparing detailed instructions for taking photographs for each block.
Apart from photographs, we need truthful reviews from people working in stores in different cities. They should simply talk about their job as if they are discussing it with their friends, not purposefully trying to praise the company. Creating a list of questions and guidelines for interviewers as well as recommendations for writing texts for Openings and Professions sections.
After all the layouts are approved, handing over the sources to the developers. Receiving the assembled website and overseeing the project remotely, noting bugs and pointing out required modifications.
Done.
