Central Park shopping center logo and corporate identity

• OverviewProcess
to develop a corporate identity for a shopping center.

Central Park is Kursk’s largest shopping and entertainment center. The center contains stores that can’t be found anywhere else in the city, restaurants and cafés, an eight-screen multiplex, a swimming pool and even a small amusement park. The shopping center aims to become the heart of the city’s cultural and social life.

The corporate identity developed at the studio shows how the shopping center attracts city entertainment like a magnet.

The symbol is made of colorful elements concentrated around the center.

The logo is an illustration to the notion of a “center of attraction:” everything fun and interesting is being drawn to the center bearing the name of the shopping center.

The logo is supported by a recognizable pattern.

The core part is used with signature patterns

Corporate stationery uses narrow colorful frames that work well with the logo and add chromatic contrast.

Advertising is also inspired by the logo by keeping its layout and replacing the colored circles with various objects.

art director

  • Еrken Kagarov


  • Vladimir Pavlenko
  • Polina Zagumenova
  • Igor Gorelyshev

technical designer

  • Valeria Komleva

type designer

  • Taisiya Lushenko


  • Anna Potapkina

project managers

  • Olga Kallaur
  • Alina Bazhenova
Graphic design  Identities