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The making of the CIAN logo

Overview   Process  

The customer specifies a clean, solid logo without any complex metaphors. Skipping on sketching by hand, trying to directly arrive to the required graphic concept.


Art director: Keep looking.


Art director: Still a no, keep thinking.

Back to pencil sketching. Brainstorming on paper.


Selecting some promising pieces to present to the art director.


Back to Illustrator.


Art director: We’ll stick to the house.

Polishing the house: adjusting the line thicknesses, picking the color. Ditching the bend-up tab idea and removing it altogether instead. Choosing the house shape.


Working on the text portion.




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