The making of the CIAN logo

The customer specifies a clean, solid logo without any complex metaphors. Skipping on sketching by hand, trying to directly arrive to the required graphic concept.

Art director: Keep looking.

Art director: Still a no, keep thinking.

Back to pencil sketching. Brainstorming on paper.

Selecting some promising pieces to present to the art director.

Back to Illustrator.

Art director: We’ll stick to the house.

Polishing the house: adjusting the line thicknesses, picking the color. Ditching the bend-up tab idea and removing it altogether instead. Choosing the house shape.

Working on the text portion.