Identity   Advertising   Mobile app  

Citymobil advertising campaign

• Overview
Process
Task: to develop a fresh advertising campaign for a taxi company.

Release date: January 12 2016

Citymobil offers passengers comfortable, safe and affordable rides across Moscow and Moscow suburbs. A slogan and an advertising campaign informing clients about Citymobil advantages and fares were created at the studio.

At the core of the concept is a taxi zipper opening up the city



The primary slogan “The city is open” is supplemented by additional mottoes that develop the main idea and highlight the informative nature of riding with Citymobil. Information about rates, payment methods and discounts on taxicabs and in advertising materials is complemented by announcements of newly opened places and facts about famous city landmarks.




Fun facts



Advertising materials

Roof light







Left passenger window



Right passenger window


Rear window






All together




A brief guide was created for passengers that includes information on upcoming concerts and theatrical plays, popular clubs, restaurants and important city events.


art director
Artemy Lebedev
designers
Nadezhda Efremova
Mikhail Davydov
Valery Tolchanov
editor
Anna Vatrikovskaya
photographer
Evgenia Filatova
project managers
Dmitry Loginov
Veronika Yankovskaya
Anastasia Ulyanova



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