Identity   Advertising   Mobile app  

Citymobil logo and corporate identity

Overview   Process  

Task: to create a corporate identity for a taxi service.

Founded in 2008, Citymobil is a round-the-clock taxi service that carries passengers and their luggage across Moscow and Moscow suburbs. A logo and a corporate identity for the company emphasizing the role of taxis in the city infrastructure were created at the studio.


Russian and English versions


The logo combines traditional taxi checkers with an urban landscape. Elements in the shape of houses were used to create a bright pattern and icons for passenger and driver mobile apps. The logo can be easily used to create promotional merchandise. Recommendations on using elements of the corporate style in business documentation and taxicab appearance are given in a brand book.

Release date: March 24 2015

Cast:

art director
Artemy Lebedev
designers
Tatyana Devaeva
Daniil Melkikh
Aleksandr Chernov
chief typesetter
Iskander Mukhamadeev
designer and typesetter
Nadezhda Efremova
type designer
Ksenia Erulevich
editor
Anna Vatrikovskaya
project managers
Natalya Moskaleva
Anna Merkureva
Grigory Sharov
Dmitry Loginov
Brand book’s endpaper is decorated by a dynamic pattern

Opening on versions of the logo

Opening about app icons

Business documents

Keychains

Let’s go!



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