Coffee blends:   ~1570 beans   302   315   330   340   342   345  

The making of coffee blend #340

Overview   Process  

Using the sticker for Coffee Blend #330 as a basis and sketching the new layout.

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We get the idea to use a Rand-inspired layout: the ingredients block in the shape of smoke coming up from the barcode cup.

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Art director: The text over the cup is too noisy.

Brushing down the text, keeping the smoke over the cup.

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Art director: The top bar is also a static element. It’s too bad the top and bottom bars are different now.

Fixing.

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Art director: Nope, the bar needs to go from one edge to another with the text in the center. Are the barcodes of different size? The “200 grams” text is not legible.

Correcting.

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Art director: Instead of “Natural coffee...” you need to write “Natural roasted coffee beans.”

Fixing, making sure the barcode is recognized.

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Making a couple more corrections after receiving the color proofs and submitting for printing.


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