Identity Typeface Style evolution Metro train

CSKA ice hockey club style evolution

to explore evolution of a style strategy.

While working on CSKA’s corporate identity, the studio’s experts carefully studied the club’s history, embraced its spirit and traditions, understood strategic aims and goals and explored the evolution of the club’s symbols. Results of the research were beautifully illustrated and included in the style guide.

artistic director

  • Artemy Lebedev

art director

  • Еrken Kagarov


  • Mikhail Prosvirnin

designer and typesetter

  • Igor Gorelyshev


  • Anna Potapkina

project manager

  • Svetlana Kost