Moscow Curling Club logo

Overview   Process  

Task: to create a name and logo for a sport club.

The game of curling was invented in Scotland in the 16th century. Players slide granite stones trying to get them closest to the center of the “house.” A new club for amateur and professional curling players opened in Moscow.

The “house” in the logo has the outline of the Moscow Ring Road, and the red circle marks the club’s location on the city map

For different purposes, different versions of the logo were designed.

The mark and the text portion of the logo can be arranged and colored differently


The rules for using corporate identity elements are described in the brandbook.

The sign description

Release date: November 29 2011

Cast:

art director
Artemy Lebedev
designers
Evgeny Zorin
Vladimir Zotov
type designer
Taisiya Lushenko
typesetter
Anna Golovina
editor
Katerina Andreeva
project manager
Vladislav Kalkaev
Aleksey Luri



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