Studying the space. The location is far from perfect: there isn’t much room and pillars get in the way.
Since the company is going to exhibit a single product, creamed honey, we decide to emphasize its soft and tender taste.
The back wall is upholstered in fabric and seems to trickle down turning into a soft sofa.
Simultaneously working on a simpler design.
Everyone likes the idea but a problem comes up: the ceiling will need to be supported by columns which will party obscure the stand. Coming up with ways to avoid it.
The exhibition organizer insists we use additional columns. Trying various options.
Deciding to go with the simplest one and preparing blueprints.