Identity   Stand  

Characters, logo and packaging for Den’s Hot Dogs

Overview   Process  

Task: to design packaging, product and company logos for an American fast food.

Den’s Hot Dogs sells its On the Go brand of microwaveable hot dogs in the USA. Company logo and product packaging, as well as characters representing the brand were developed at the studio.

Snack on the go

Release date: May 27 2014

Cast:

artistic director
Artemy Lebedev
art director
Ludwig Bistronovsky
designer
Olga Le
type designer
Taisiya Lushenko
editor
Ekaterina Floyd
project manager
Aleksey Luri

Catchy illustrations starring recognizable American characters represent hot dogs with different sides.

For every taste
Company logo

On the Go hot dogs are sold in supermarkets, convenience stores, at gas stations, etc. The packaging protects the product and shows the contents in all their glory.

Fast, tasty and affordable

Each colorful box contains a hot dog on a bun, ketchup, mustard, a side dish and a wet hand and face wipe.





There are four sides to choose from: sweet relish, sauerkraut, pineapple purée‎ and onions in tomato sauce.

Cheerful and tempting

The company plans to start selling On the Go hot dogs in New York, Cleveland and Denver, later expanding to other American cities.




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