• Graphic design
  • Deptrans
  • Moscow driving etiquette social advertising

    Overview   Process   Real Life   Award  

    Task: to develop social advertising for placement on public transportation.

    The Department for Transport and Road Infrastructure Development of Moscow decided to remind Moscow drivers, pedestrians and public transportation passengers that in order to decrease the number of accidents on the roads they have to be polite, careful and attentive to each other. Public transportation ads calling drivers to pay more attention to their behavior were created at the studio.

    Release date: August 26 2014

    Cast:

    art director
    Artemy Lebedev
    copywriter
    Tatyana Devaeva
    illustrator
    Ilya Makarenkov
    typesetter
    Filipp Luschevsky
    project manager
    Vsevolod Ivanov

    It’s difficult to see a driver’s face in the car, but from the way they drive one can easily guess their personality. Car-like archetypes were created to show motorists how not to behave on the road.

    Cutie
    Thug
    Swine
    Clueless
    Explosive
    Aggressor
    Rascal
    Tank
    VIP
    Bull
    Hothead
    Car enthusiast
    C


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