Di Alpino coffee visual identity

Overview   Process   Real life  

Task: to create a brand name and visual identity for coffee and a chain of coffee shops on wheels.

Di Alpino—a true Italian coffee that is served in a chain of coffee shops on wheels in Odessa. In our studio we’ve created the brand name and visual identity.

The logo uses a stained glass motif as a symbol of Renaissance and the special status of coffee in Italy

Outline version of the logo

Name and logo aside, we’ve also designed coffee bags, signature china, paper cups, scooters and other essentials for mobile coffee shops, which all got a detailed description in the style guide.

Color-coded blends

Paper cup with signature stained glass artwork

Coffee bag with Arabica

Demitasse and saucer

Coffee shop on wheels
Endpapers and pages from the style guide

Release date: July 29 2011


art director
Artemy Lebedev
designer and copywriter
Aleksandr Tregub
type designer
Taisiya Lushenko
Katerina Andreeva
Aleksandr Nosikov
Anna Martinevskaya
project manager
Maksim Stupenko

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