Dragtimes logo and corporate identity

• OverviewProcessReal Life
Task:
to create a logo and develop a corporate identity for an organizer of car racing projects.

Dragtimes organizes automotive events, tunes cars and covers the most important motorsports events on its website. A logo and a corporate identity for the company was created at the studio.


Primary and monochrome versions of the logo

The logo combines letters D and T creating a combination whose rough dynamics hints at wings, flames and a metal shield. The logo looks equally well printed on paper or as a plate made of durable and heavy materials.

Corporate documentation

Stickers with slogans created at the studio

Volumetric text was created to solve a variety of design tasks.

Corporate pattern combines names of supercar brands

The logo and other elements of the corporate identity will be placed on various surfaces, from cars and helicopters to tabletop flags and vinyl stickers

Company employees and members of the organizing team stand out thanks to branded clothing

artistic director

  • Artemy Lebedev

art director

  • Sergey Kulinkovich

designers

  • Andrey Maykov
  • Igor Gorelyshev
  • Tatyana Devaeva

technical designers

  • Alena Sofina
  • Aleksey Martynov

modeler

  • Vladimir Goncharuk

type designer

  • Ksenia Erulevich

project managers

  • Grigory Sharov
  • Petr Morugin
  • Yulya Nikolaeva