EMIAS is a unified medical information and analysis system that allows patients to make appointments and receive referrals to see other doctors in the comfort of their home, while hospital management can evaluate the patient flow to their facilities. The system which will include all state hospitals in Moscow was created by a decree of the Moscow Government and developed by the Department of Information Technologies. A logo and a corporate identity for EMIAS were created at the studio.
The main logo
In the logo, the word EMIAS is surrounded by two horizontal stripes to create a ladder, symbolizing order and upward movement. The main logo with blue stripes is used in corporate documentation, while the versions with yellow, red and green “steps” are for less formal occasions.
Release date: November 07 2013
art director and designer
The studio wishes to thank Vyacheslav Yentinzon, EMIAS brand manager, for his help and assistance with the project
The colored steps of the logo are the core of the EMIAS identity. They easily add corporate style to headlines, titles and slogans and can be used to create decorative borders and patterns.
Guidelines for the use of the logo, corporate colors, typefaces and basic style elements are given in detail in the brand book.
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