Logo and visual identity for Moscow Hermitage Garden

Overview   Process  

Task: to develop a logo and visual identity package for a park with rich cultural history.

The Moscow Hermitage Garden is a historical monument of landscape architecture and a cozy place right in the center of Moscow. There are theaters, cafés, flower gardens, pavilions, festivals, and all sorts of entertainment. Moscow residents have a year-round opportunity to spend an excellent time here and relax. The garden first opened its doors in 1894 and has remained one of the most refined places in Moscow ever since. Our studio developed a visual identity package for Hermitage in it’s historically inherent spirit of modernism.

The main logo

The Hermitage garden has a rich history and an eventful present. Each type of park activity had its own version of the logo made specifically for it.

Release date: July 19 2013


art director
Artemy Lebedev
Vladimir Pavlenko
Lizaveta Romantsova
Ekaterina Chernyakova
type designer
Ksenia Erulevich
chief typesetter
Iskander Mukhamadeev
David Minasyan
Katerina Andreeva
Aleksandr Nosikov
project managers
Anna Kovalevskaya
Aleksey Luri
Olga Kallaur
The studio would like to thank Ilya Chernyshov, Alexey Chibin, and Anatolia Amosova for their assistance on the project
The park cafés are delightful

One can enjoy the outdoor cinema during the warmer months

Park’s beautiful alleys are a popular place for taking a walk with your children

The summer stage hosts big music festivals and concerts

There is an ice skating rink in winter

Each theatrical season there are three fully active theaters: the Hermitage, the Sphera and the Novaya Opera

All year round the garden serves as the spot for romantic dates

The main logo and all of its variations also come in elegant black & white

In addition to the extensive set of logos, the studio also created stationary templates. For cultural events, it created poster templates; their proper layout and usage guidelines were included in the corresponding guidebook.

Pages on how to use the logo with different color backgrounds

Corporate gifts and stationery

Poster design guidelines

Each interesting spot in the park got its own “flower bud” information sign.

Pages inside the brand book with sign installation instructions



Enjoy your walk!

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