Commercial   Print ad  

“Fine Gesture” campaign print ad

Problem. Teach the subscribers let other people pay for their calls.

Activ offers a new service. Now the person you are calling can pay for your call, if he or she doesn’t mind, of course.

We thought up the name, the slogan, wrote scripts for TV and commercials and created all sorts of models—from billboards to ATM advertising screens.


Fine gesture in billboard size

Ad slick

Release date: February 06 2008

Cast:

artistic director
art director
editors
designer
photographer
flash technologists
technologist
managers

Art. Lebedev Studio would like to thank Elena Karishman for her contribution to the project


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