Askeri corporate identity

Askeri Institute of Professional Managers offers additional education to those involved in finance and reporting in companies using western business standards. There is only one way to get an Askeri diploma—you have to study hard and pass tough exams.

For this institute headed by Oleg Askeri, we redesigned their coat of arms.

Two gold bears facing each other, standing upward with their red tongues out and green apples on their heads, hold the blue shield with a silver key atop of it. Above there is a master’s cap, below there is a ribbon with the company motto “Honor and Money” in Latin

Every detail of the coat of arms—from the color of the shield to the apples—has symbolic meaning. The compact version features only main elements: the Norman shield signifying western focus, and a key of silver with the founder’s initial.

The heraldic color is noble blue, the metal is silver. The surface of the shield carries the corporate facet pattern

Both versions can be used in black and white, which creates an etching-like look.

The coat of arms remains just as noble, when produced in monochrome